While there are many SaaS metrics, sales leader have the most influence, more than any leader at the company, over growing MRR or ARR (monthly or annual recurring revenue). One of the greatest ways I have found to influence the growth of recurring revenue is by substantially growing ARPU or Average Revenue per User. This blog is dedicated to this pursuit.
About
The goal of this blog is to share some of my experiences growing SaaS sales teams with readers, SaaS enthusiasts, sales leaders and sales leaders in the making.
Contact
Feel free to reach out to me. I would love to hear your questions, comments and thoughts about growing ARPU.
Sales is a Lagging Indicator
Sales is a lagging indicator. That means a lot of things happen before sales hits or misses a number. Unfortunately some leaders look at sales as if it exists in isolation and should be able to grow, maneuver and execute in a vacuum. There are many things that impact sales performance well before a sales…
Grow ARPU 